Fresh Egg: Blog Design and Integration

For Google, 'content is king'. In fact when it comes to the leading search engines, fresh, relevant content can make all the difference in positions. Blogging, article writing and utilising case studies correctly online can all have a positive impact on the ranking positions for your website.

Blogs also have high interaction levels with socially focused sites like DIGG and StumbleUpon, building quality organic links that obtain long term effectiveness, as opposed to the expensive (and heavily frowned upon) alternative of purchased links that have a short shelf life and will get your site removed from the search engine index.

Fresh Egg has experienced fantastic improvements in search listings with the addition of blog functionality to client websites.

Essentially a blog offers the following:

Fresh site content
Informal sales approach
Factual information
Search engine friendly content
Organic inbound link opportunities
Interaction with socially focused sites i.e. DIGG

Other business benefits a blog will have include:

Opportunity to lower communication barriers and foster useful, valuable dialogue within your organisation and to your customers by telling them what's going on and inviting their interaction.
Opportunity to enormously raise your organisation's profile online, potentially way beyond scale, due to the extremely ‘search engine friendly’ nature of blogs and universally accessible global potential of the Internet.
Opportunity to engage in, influence and contribute to debates and opinions about your market, services, products and company brand, especially amongst the 'early adopting' opinion formers and key influencers.
Opportunity to respond quickly to changes that affect your organisation in an extremely fast and low hassle way; distributing your response to the changes that are news worthy.
Opportunity to do all of this before (or better than) your competitors.

Below are some examples of Fresh Egg blog design and integrations.