The Fresh Egg blog
Latest digital marketing news
Today The Telegraph, The Guardian, The Press Association, The Times, Forbes, Reuters, AltAssets, Marketing Week, Alphaphile, and the Manchester Evening News are all covering the sale of one of Fresh Egg's largest clients; The Sanctuary, to consumer products group PZ Cussons for the tidy sum of 75 million pounds.
The Sanctuary Spa in Covent Garden have been a client of Fresh Egg's since 2003, and since that time they have seen substantial growth in their online marketing campaigns, particularly with Search Engine Optimisation. This provided the Sanctuary with a very significant increase in online sales since 2002 all from Organic Search Engine Rankings. This amount of growth has seen The Sanctuary take the next step with Fresh Egg to increase their monthly maintenance to a full 2 days to get the maximum possible benefit out of organic rankings and conversion.
As a result the site is now ranking highly for massive terms like spa treatments (2nd) spa london (2nd), spa (4th), spa day (5th), health spa (6th), and many more. We are also seeing an excellent conversion rates coming through from rankings to sales and The Sanctuary has become a far more profitable business as a result.
We would like to wish everyone at The Sanctuary a very happy 2008 for what is sure to be a very profitable year with a lot of new and exciting prospects.