Once again another Google product has bitten the dust, but this time it was one that many people actually used and found to be valuable.
Yesterday (Thursday 28 August) Google's John Mueller announced in a Google+ post that it was removing all … Read more
It’s been a busy few weeks in digital marketing with updates from all the big players including Google, Bing, Facebook and Instagram. Read about updates on conversational search, close variant matching and like-gating in this fortnight’s … Read more
Google has announced on its Webmaster Central Blog that it is ‘ starting to use HTTPS as a ranking signal’ .
Essentially, Google’s post on 6 August 2014, informed us that the search engine is introducing HTTPS as a ranking … Read more
What sort of reader are you? It may seem like a ridiculous question, but think about it:
Are you pouring over every word?
Are you scanning the sentences?
Have you already moved onto the next section?
The answers to these seemingly … Read more
Hello and welcome to Fresh Egg’s digital marketing news. In this edition, we talk about the introduction of HTTPS as a ranking factor, Google’s ‘Pigeon’ update, Twitter as an ecommerce platform and Pinterest’s new … Read more
Conversion rate optimisation is an essential part of any digital marketing strategy. But there are a lot of myths surrounding this crucial aspect of the industry. Here are the top ten myths, busted!
1. It’s all about the conversion … Read more
With summer well and truly underway it seems that the world of digital has gone a little quiet. Although, this hasn't stopped Facebook and Google from keeping busy, and making things better for their users. This fortnight's digital marketing … Read more
On the 17th July 2014, the Content Marketing Show – a free one-day conference full of interesting presentations on every aspect of content marketing – hit London once again. I was lucky enough to attend the event organised by Rough … Read more
Hello and welcome to Fresh Egg’s digital marketing news. In this edition, we talk about: the rollout of right to be forgotten requests, loop counts from Vine, a new Pinterest follow button and Twitter’s test of a ‘buy now’ … Read more
What's the goal of SEO?
Many aspects of search engine optimisation have changed over the last two decades but, essentially, the goal has remained the same: marketing a website so that it has good visibility in search engines. As search … Read more