Google Tag Manager (GTM) is not just for developers or those from a technical background so, if you want to know how you can use it, then read on (and don't forget to catch up with Part Two, coming soon).
One of the difficulties of maintaining … Read more
Last week website optimisation company Optimizely released a new data methodology behind its split testing platform, called Stats Engine.
Fresh Egg, which is an accredited Optimizely solutions partner, whole-heartedly welcomes this development … Read more
Fred Wilson, an influential venture capitalist sparked controversy recently by announcing that the “social media phase of the Internet ended” in 2014. Now, before everyone frantically fires up Facebook or Twitter – they … Read more
In this fortnight’s jam-packed digital marketing news, we take a look at Google’s trusted stores, why paid search is becoming increasingly important to include in your inbound marketing strategy, WhatsApp’s introduction … Read more
Despite the cynicism that surrounded Google Glass’s commerciality, tech fans still took a sharp intake of breath when Google revealed it was ending sales of the landmark device this week.
Tesco’s innovation team, Tesco Labs, may … Read more
Over the past few days, Google has started to send out mass notifications via Webmaster Tools regarding mobile usability errors. These appear to be going out to any site that Google sees as not mobile-friendly.
What does Google’s fix … Read more
Non-food ecommerce growth took a hit this December, according to new figures, as crowds flocked online to bag a Black Friday bargain displacing Christmas spend to November.
Retail sales figures from industry trade body the British Retail … Read more
In this fortnight’s digital marketing news, we take a look at Google’s Pigeon update, Google’s new captcha feature, Bing removing phone numbers from adverts and Christmas device activations.
Google Pigeon Update Reaches UK … Read more
Digital marketing best practice is a constantly shifting foundation, on which you might think it would be difficult to build a stable brand – but that’s not the case.
By monitoring rising trends and being prepared to adapt, your … Read more
In this fortnight’s digital marketing news, we take a look at Google's 'mobile-friendly' tag going global, Instagram becoming bigger than Twitter, YouTube's year-in-review video and a number of new tools and updates from Facebook. … Read more