Think Visibility 2010: Keyword Domains and Mini-Sites
Presented by Gary Taylor
Gary is a domain name investor (domainer) which means that he buys domains in order to later sell them for profit. Sometimes he may even develop them further (with a bit of SEO) if there is potential for more profit.
Dave Wrixon (a domainer legend) sold Tokyo.net in Japanese for $10K just six months after acquiring it for $7. Work that out as a ROI!
What are keyword domains?
Simple domains that have to be direct match – An exact match is essential as you don’t want to do any SEO work
There can be generic domains and category specific domains.
Focus on a very few terms based on the keywords in the domain name with a few variations.
handbags.co.uk - a great keyword domain to rank for hand bags
hotelabudhabi.co.uk - A good example of one of Gary's registered keyword domains set up with a basic homepage.
They consist of 1-10 pages but the main focus is the homepage.
Some decent content is necessary. Poor content will not be rewarded by search engines. Automation could work in your favour but there should be unique content.
Types of mini sites:
Small ones which are specific to a small niche so they will generate small traffic
Generic ones that will bring high volume traffic
Keyword specific domains:
focus on the domain name and add a few other variations.
quick to develop
shouldn't cost much – no costly graphic design
should start generating money soon, even if tiny amounts
Cost effective and self sustaining - as long as they pay for their cost you're on the right way
Finding the right domain name
You don't want to end up buying ‘...pigeon shit with an extension’.
“…know the difference between investment-quality domains and domains that mean nothing, say nothing have no idea behind it, no traffic within it, no idea how to make money with it and nobody wants to buy… what i refer to as pigeon shit…. pigeon shit with an extension”
Exact searches (local) on both Google Adwords Keywords Estimator and Search Keyword Estimator (Keyword Tool). There is a difference between the two tools, which sometimes is big. A figure of 2,400 exact matches should be the absolute minimum.
CPC and other monetization opportunities
Monetising your domain
You use Google Ad Sense
You set something up and running straight away
Build a link directory (no need to do great SEO)
Amazon e-store widgets and Own graphic linked to Amazon e-store
You need to find a way to generate revenue for your business. Typical questions include:
Dominate a niche?
Build a network of related domains?
Aftermarket? Which site can you sell your domain on?
org.uk rank well and they are good alternatives to .co.uk
.org domains rank better than .net
A .org domain wouldn't go for more than 1/5 of the price of a .com domain
generic .com domains are worth gold, especially the three letter ones
hyphenated domains not as good as non hyphenated ones
Google lately doesn't see parking domains as relevant
Domainers sell to domainers – ordinary users would pay less than domainers to buy a domain
Some agencies do invest in domains as they build up their domain portfolio
Think of ROI before figuring out how much you could spend on a domain.
Someone could pay much more for a domain if they have a business model/plan to give it more value.
There are leasing opportunities and many domainers are already doing that. Great benefits, less risks
Stay away from anything with registered trademarks because sooner or later the domain will be taken away from you.
Many high search volume domain names drop because domainers cannot afford hosting fees and registration fees.
Gary’s Dream domains to own:
Domain Name Industry Resources
Rick Schwartz - Started in the domain business with a total investment of $1,800 and ended up earning $20 million over the next 8 years
Frank Schilling - His portfolio of domains is estimated to be valued aroun $500m
Kevin Ham – Made a deal with Deal Cameroon's government on misspelled .com URLs ending up to .cm sites wich is Cameroon's domain extension. Mispelled .com URLs such as .cm ones are hardly registered. So he made a deal with the Cameroon Government, redirecting non existing .cm requests to one of his sites (Agoga.com). There, visitors would get a page full of ads that were relevant to their query.
Cameroon's government was getting comission out of any domain sale.
Gary Kremen – Owned sex.com – Weekly earnings of $500,000
Domaining.com – The industry resource containing rss feeds, blogs etc.
What I liked: Gary's presentation style: concise and very informative
What I didn't like: Would be worth mentioning a few examples from his personal experience. Would it be worth start investing in domains? What would be a minimum budget to start with? How do you find/approach the right people to sell a domain you own?