Worthing Churches Homeless Projects is hosting a charity Pancake Olympics sponsored by Fresh Egg on Saturday 13th February at 10am in Montague Place Worthing. Teams of 5 people are invited to take part in the event, have fun and raise funds for charity. There will be various pancake races suitable for all ages including a ... read the rest of "Fresh Egg sponsors the Pancake Olympics"

Links are all-important to the web, and to search engines. Search engines use all sorts of analysis of links not only to find new URLs, but also to determine the relative importance and priority of any URL in the web as a whole.
Search engines learned that how people link to pages can tell them a ... read the rest of "Links and SEO - Designed to be Found – Part 12"

Session IDs, referral codes and other query strings
Exactly as explained in terms of canonicalization and consistency, having more than one URL that points to the same resource will cause issues. One character of difference to a URL, even if only in a query string appended to the end, or in capitalization, may be seen as ... read the rest of "Session IDs, referral codes and other query strings - Designed to be Found – Part 11"

Fresh Egg has appointed Sarah Tunstall as Commercial Director in a strategic move which will allow the agency to enhance its offering to the publishing sector and beyond.
Sarah will leave her position as chief operating officer at the Periodical Publishers Association (PPA) at the end of the year and will join multi-disciplined search agency Fresh ... read the rest of "Sarah Tunstall joins Fresh Egg"

Fresh Egg has concluded an exclusive partnership arrangement with Jellyfish, the UK’s leading agency dedicated to paid search.  We’re really excited about this development because it takes both companies into a whole new league!
Together, Fresh Egg and Jellyfish now represent one of the UK’s top 3 best-resourced integrated online PPC and SEO marketing providers with ... read the rest of "Fresh Egg Joins Forces with Jellyfish and Wins Business of IWOOT"

301 redirection
That all things change is a universal truth. Because of this, plus the canonicalization issues, or the need to track some URLs with query strings, using server-side redirection to seamlessly move a visitor from a deprecated URL to the preferred version is a guaranteed necessity.
Where redirection is needed, one must correctly understand the difference ... read the rest of "Handling Errors and Duplication, 301 Redirection - Designed to be Found, Part 10"

404 errors
The 404 HTTP response means: requested resource not found. Even with an infallible web development process preventing errors ever appearing in your own pages, third party mistakes are able to cause browsers to request non-existing URLs.
Some search spiders will ‘invent’ their own URLs. This is sometimes an attempt to locate higher directories in a ... read the rest of "Handling Errors and Duplication, Part 9 of Designed to be Found"

URLs are the core structure that search engines work with. Not only is a URL the easiest unique identifier of any given document in their database, but it is also the first clue to relevancy in rankings.
For example, the instant the URL of https://www.furniture.co.uk/ is first discovered by a search engine, even before a spider ... read the rest of "Designed to be Found – Part 8 - URL Structures"