118 post(s) written by Adam Stafford.

Fresh Egg has concluded an exclusive partnership arrangement with Jellyfish, the UK’s leading agency dedicated to paid search.  We’re really excited about this development because it takes both companies into a whole new league! Together, Fresh Egg… Read more

301 redirection That all things change is a universal truth. Because of this, plus the canonicalization issues, or the need to track some URLs with query strings, using server-side redirection to seamlessly move a visitor from a deprecated URL to the… Read more

404 errors The 404 HTTP response means: requested resource not found. Even with an infallible web development process preventing errors ever appearing in your own pages, third party mistakes are able to cause browsers to request non-existing URLs. Some… Read more

URLs are the core structure that search engines work with. Not only is a URL the easiest unique identifier of any given document in their database, but it is also the first clue to relevancy in rankings. For example, the instant the URL of https://www.furniture.co.uk/… Read more

The right TLD (Top-Level Domain) Some domains are better than others. For a site competing for the global market, then you probably want a .com domain. If the UK market is important to you, then you want .co.uk CCTLD (Country-Code Top-Level Domain). A… Read more

Domains One of the most common beginner mistakes that people make in attempting to promote something online is to invest in dozens of domain names and attempt to use them. The fact is that it is twice the work to promote two domains as it is to promote… Read more

Design Roadblocks to Spiders cont. Avoid client-side session ID dependence Session IDs in URLs are the absolute kiss-of-death to search engine accessibility. From the crawler’s perspective, these URLs represent a bottomless pit of infinite URLs all… Read more

Fresh Egg are looking for an experienced Web Designer to join the team! Job Description: Web Designer Fresh Egg is looking for an experienced and creative web designer to join our friendly and hard-working design, programming and SEO teams to complete… Read more

Design Roadblocks to Spiders Several design elements, while common, are serious roadblocks to search engines. Search engines don’t fill in forms Search engines generally balk at filling in forms, and rightly so. The last thing Google wants is for their… Read more