Ammon Johns | SEO Blog & Web Design Blog by Fresh Egg

I have been involved in Internet Marketing since 1995, beginning as a webmaster. Early clients asked me how to drive more business to their sites, and I have been constantly finding effective answers to that ever since. I'm regarded as an expert, and thought-leader, in the industry of web promotion, and especially within the specialist sub-set of search engine optimisation. I am the Senior SEO Strategist at Fresh Egg Ltd. It is fair to say that I pretty much live and breathe internet marketing issues.

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Christmas Comes Early in 2008

No Comments 09 October 2008

The current economic worries are causing people to start their Christmas shopping earlier this year, aiming to spread the costs. For Etailers, and all involved in the online promotion of gifts, this ultimately means that any Christmas promotions, and certainly product lines intended to appeal to the online Christmas shopper, need to already be on-line. [...]

SEO Training in the UK

No Comments 16 September 2008

Those who have known me across the years know that I am a strong fan of training and education in general. In particular, I am a champion for increasing training in Search Marketing because, quite frankly, it is a far more complex world now than it was in the past. Trying to teach yourself the [...]

The Long Tail And The Big Head

1 Comment 29 May 2008

Two huge sea-changes in Search Engine Optimisation (SEO) have become obvious over the past two years. One of them is the buzzword of the last couple of years – the Long Tail of search. Like many things, its a bright new word for an old concept – niche marketing. However, just because everyone is talking [...]

Hermits and Missionaries

No Comments 05 August 2007

If variety is the spice of life, then certainly SEO is one of the hottest jobs around. Rand Fishkin over at SEOmoz was looking at some of his favourite SEO tasks some while back, and just those few brief picks highlight just how diverse the facets of SEO activity can be. One also could not help but notice how almost [...]

SEO position available – Worthing UK

3 Comments 09 July 2007

Note: This is not a telecommuter, nor an entry-level trainee position vacancy. We are hiring: We have an upcoming vacancy for another SEO (Search Engine Optimiser) to join the team at Fresh Egg Ltd. You will be joining an existing organic search engine optimisation team, which includes excellent SEO professionals with many years of experience. [...]

Google has Issues (with Route Hops)

1 Comment 21 December 2006

Over at SEOmoz a while back, Rebecca mentioned (while here on her SEO Internship training) how Google was incorrectly losing the homepage, and only the homepage, of many .COM Top Level Domains (TLDs) from UK only searches. Even although the domains were hosted entirely on UK IP addresses, Google was having some issues that caused the homepage [...]

Rebecca Kelley reviews SEO Internship

5 Comments 04 December 2006

For those of you who have been following the programme with interest, our very first Intern, Rebecca from SEOmoz.org has written a detailed review of her experiences with us here at Fresh Egg. We all very much enjoyed having Rebecca over with us to launch this new training opportunity. It is good to read that [...]

SEM Charlatanism – Charlatans in SEO

2 Comments 30 November 2006

I wrote about a New Model of SEO Client in a blog post at SEOmoz a couple of days back. The piece was something I saw as likely being a ‘wake-up’ call to some SEO companies. Well, today I find myself looking at the exact opposite side of this shifting pattern of awareness – the [...]