9 post(s) written by Dara Fitzgerald.

Google announced this afternoon on the Google Analytics blog that it will be entering the tag management (or tag container) world with its own free Google Tag Manager product. With the ubiquity of web analytics, conversion tracking, ad measurement and… Read more

The previous post in this performance measurement and optimisation series involved mapping our identified business objectives to relevant metrics that can be measured and eventually optimised to improve online performance. As mentioned towards the end… Read more

Through the first two posts of this performance measurement and optimisation series, we have now clearly defined the business objectives and identified all primary and secondary conversion points on the website in question. This post will cover the process… Read more

In the first post of this series we looked at understanding business objectives. This second post will cover macro and micro website conversions, how they differ and the roles they play in overall performance. Once the business objectives have been clearly… Read more

This is the first of a 12-part series from Fresh Egg’s Insight and Analytics team, entitled “Performance Measurement & Optimisation.” The aim of the series is to outline a strategy for measuring, understanding and optimising the performance… Read more

The GA team have announced three new features that aim to speed up the experience of using Google Analytics, particularly for large accounts. The updated reports should be available to all later this week. Progress bar for report loading For anyone who… Read more

Alongside Google Analytics Standard Edition – which continues to be free and is currently being worked on extensively by the GA product engineering team –  it was announced today that Google has introduced Google Analytics Premium for particularly… Read more

Apologies for the delay in getting these up on the blog, but below are the slides, video (thanks to Silicon Beach Training) and transcript from my recent BrightonSEO presentation:- Beyond the last click: Finding hidden SEO value with Multi-Channel Funnels…. Read more

Back in April we wrote about the exciting new feature announced by Google Analytics called Multi-Channel Funnels. It’s been in pilot since then to a select number of accounts, and is accessible only through the new version – GA v5. Multi-Channel… Read more