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Articles by Dara Fitzgerald

Dara Fitzgerald has written 9 articles.

Web development

Google Tag Manager

Dara Fitzgerald

Dara Fitzgerald


Analytics and Conversion

Audience segmentation

Dara Fitzgerald

Dara Fitzgerald


Analytics and Conversion

Mapping Objectives to Metrics

Dara Fitzgerald

Dara Fitzgerald


Analytics and Conversion

Identifying Macro and Micro Conversions

Dara Fitzgerald

Dara Fitzgerald


Analytics and Conversion

Understanding Business Objectives

Dara Fitzgerald

Dara Fitzgerald


Analytics and Conversion

Google Analytics speeds up

Dara Fitzgerald

Dara Fitzgerald


Analytics and Conversion

Google Analytics Premium has arrived

Dara Fitzgerald

Dara Fitzgerald


Analytics and Conversion

BrightonSEO presentation slides: Beyond the last click

Dara Fitzgerald

Dara Fitzgerald


Analytics and Conversion

Multi-Channel Funnels in Google Analytics

Dara Fitzgerald

Dara Fitzgerald