Explore search intent visually to gain insights into customers’ needs…
The refinements made to queries in search engines can be investigated visually as a search tree, with the relationships between queries and their subsequent … Read more
Wouldn’t it be great if there was a way to come up with fantastic ideas without needing to rely on creative genius? Marketing in a busy world relies on ideas that standout from the crowd; the challenge is twofold:
1. generating ideas in … Read more
Have you noticed how iconography for device types is growing? Icons for desktop, tablet, mobile, TV, games consoles… the list goes on. And, as the number of internet connected things grows, more and more devices will join the list, for example … Read more
Search agencies are coming of age, and the enlightened have re-formed themselves as integrated digital marketing agencies. But what does this mean for agency/client relationships and how the two choose to work together?
The wake-up call for … Read more
Fresh Egg has worked with Econsultancy to help create its new edition of the SEO Best Practice Guide, with myself and SEO Director Lee Colbran writing the entire Planning and Strategy section. But just how much has the search landscape changed … Read more