Earlier today (Wednesday 29 July 2015), I took part in a webinar with Steve Rayson from content marketing tool Buzzsumo titled ‘How to Create Heavyweight Content Marketing Campaigns’. In case you missed it, or alternatively have discovered … Read more
Planning digital marketing campaigns can be a fine art. You need to juggle a whole host of factors (such as audience, budgets and timelines), plus ensure that they are meeting exactly the objectives you need them to.
However by … Read more
UPDATE: David Somerville is running a joint webinar with Buzzsumo at 9.30am (BST) on Wednesday 29 July called 'How To Create Heavyweight Content Marketing Campaigns'.
Click the button below to register for this FREE webinar!
… Read more
Facebook recently announced that from next year users would see a lot fewer promotional posts in their news feeds.
The social media giant claims the move is as a result of an extensive survey of hundreds of thousands of people – the … Read more
Like all good social networks, Ello has started off under a shroud of mystery. Around a week or so ago, a few tech bloggers started to talk of a “new social network” that was coming out of the US. The buzz grew and a few stories started … Read more
Once again another Google product has bitten the dust, but this time it was one that many people actually used and found to be valuable.
Yesterday (Thursday 28 August) Google's John Mueller announced in a Google+ post that it was removing all … Read more
The 5th June 2014 saw the very first Completely Email conference take place in London. Organised by Rough Agenda and supported by Pure360, this event was dedicated to email marketing.
I attended the second day of the event – the main … Read more
At the end of last year, we published a blog post titled ‘ 18 Digital Marketing Trends for 2014 You May Not Have Heard About ’, where several of us from across the business were asked to give our thoughts on which areas of digital marketing … Read more
Recently, I wrote a blog post for Econsultancy explaining the Content Cycle – a process for planning and executing better content campaigns.
The concept is that of a fairly standard planning cycle. However, we devised it in order … Read more
Biddable World takes place this month, bringing together speakers and digital marketers to discuss paid search and performance display. Our very own Nate Wood, head of international search, will be speaking at the event about view-through conversions … Read more