BuzzSumo is probably one of the most talked about content marketing tools – nay, most talked about digital marketing tools – of the past 12 months.
Its popularity, with thousands of users worldwide, both agency-side and in-house, … Read more
Facebook recently announced that from next year users would see a lot fewer promotional posts in their news feeds.
The social media giant claims the move is as a result of an extensive survey of hundreds of thousands of people – the … Read more
Like all good social networks, Ello has started off under a shroud of mystery. Around a week or so ago, a few tech bloggers started to talk of a “new social network” that was coming out of the US. The buzz grew and a few stories started … Read more
Once again another Google product has bitten the dust, but this time it was one that many people actually used and found to be valuable.
Yesterday (Thursday 28 August) Google's John Mueller announced in a Google+ post that it was removing all … Read more
The 5th June 2014 saw the very first Completely Email conference take place in London. Organised by Rough Agenda and supported by Pure360, this event was dedicated to email marketing.
I attended the second day of the event – the main … Read more
At the end of last year, we published a blog post titled ‘ 18 Digital Marketing Trends for 2014 You May Not Have Heard About ’, where several of us from across the business were asked to give our thoughts on which areas of digital marketing … Read more
Recently, I wrote a blog post for Econsultancy explaining the Content Cycle – a process for planning and executing better content campaigns.
The concept is that of a fairly standard planning cycle. However, we devised it in order … Read more
Biddable World takes place this month, bringing together speakers and digital marketers to discuss paid search and performance display. Our very own Nate Wood, head of international search, will be speaking at the event about view-through conversions … Read more
FODM : The packed venue at the start of the day.
Thursday 6 June 2013 saw the Future of Digital Marketing (FODM) event take place in London. This annual affair, organised by Econsultancy, brings together hundreds of marketing professionals … Read more
At a recent blogger event in Brighton, David Somerville, our very own senior social media strategist, presented a talk titled 'Google+ and Friends'. His talk looked at where Google+ is right now as a social media platform and shared advice on … Read more