Universal Analytics is the latest version of web analytics from Google and has become the new operating standard for processing your analytics data.
The full version was released in April 2014 and has since been adapted by all our clients … Read more
Content grouping is a great feature of Google Analytics (GA) that’s been around for a while now. It allows you to group content into a logical structure so you can analyse your website’s pages (or app) as a group instead of individually, … Read more
Do you know what Google Analytics (GA) Channel Groupings are? Do you understand the difference between Default Channel Groupings and Custom Channel Groupings? And do you know how to group channels together?
In this post, I answer … Read more
On Thursday 22 May 2014, a clutch of Fresh Egg’s finest headed to London’s Logan Hall for the annual MeasureFest conference. Despite this being only the second year the conference has been held the agenda was rammed with topics covering … Read more
Following the release of Universal Analytics, updates are likely to come thick and fast to the analytics user interface as we move into user-centric analysis. The first of these changes can be seen today in your analytics account – have you … Read more
Have you ever wanted to analyse your website pages together instead of individually, without having to create advanced segments?
Do you want to be able to analyse data from your website in the same way you have your navigation structured?
… Read more
Manually tagging your digital marketing campaigns is essential if you want to be able to capture and report on the value of your email, display or other digital campaigns in Google Analytics. Using campaign tagging can help you identify the most … Read more
Can you trust the accuracy of your Google Analytics (GA) data? Without a complete and robust GA implementation the data you are reporting on will be insufficient at best and incorrect at worst. Below is a list of some of the most common implementation … Read more