In April 2014 Google Analytics (GA) released its latest tracking code, Universal Analytics (UA), which has brought a host of new features and functionality to its web analytics platform. While many websites were quick to migrate their tracking … Read more
Update - 13/05/2015
Since publication of this post, referral spam has become a more serious issue, affecting most websites Fresh Egg audits and works with. The number of spam referrers is growing steadily, almost on a daily basis.
At the … Read more
In a nutshell, a measurement plan is a document that translates your top-line business objectives into metrics and dimensions you can measure on your website.
It provides a framework not only for a customised configuration of your web analytics, … Read more
Conversion rate optimisation is an essential part of any digital marketing strategy. But there are a lot of myths surrounding this crucial aspect of the industry. Here are the top ten myths, busted!
1. It’s all about the conversion … Read more