Non-human traffic from robots and spiders to your website is not new but so-called ‘bot traffic’ can be a nuisance in many ways. This post will show you how to identify bot traffic in your Google Analytics (GA) account and how you can … Read more
Conversion rate optimisation is an essential part of any digital marketing strategy. But there are a lot of myths surrounding this crucial aspect of the industry. Here are the top ten myths, busted!
1. It’s all about the conversion … Read more