6 post(s) written by Jay Taylor.

It’s not an uncommon scenario: you want to add in some additional tracking functionality or correct an issue with the analytics script on a client site, but the development and maintenance of that site is handled either in-house by the client or… Read more

Those among you who use Google Analytics on a regular basis or at an advanced level almost certainly will have dabbled in utilising Regular Expressions at one point or another – either for setting up advanced filtering on your reporting profiles,… Read more

One of the great features available in Google Analytics is the ability to view a wealth of information about users who browse your site on a mobile device, be it a smartphone, tablet or even an older WAP enabled device. This suite of reports is invaluable… Read more

Google Website Optimizer is a fantastic tool for being able to rapidly and reliably test variations of either entire pages of content using its A/B testing offering, or for testing combinations of variations on a page by using its support for Multivariate… Read more

Following on from our recent post announcing the release of Google Analytics version 5 into public beta two weeks ago, we are going to start exploring some of the changes being rolled out in this new iteration of the software. This week, we are going… Read more

Yesterday, Google officially announced that public beta testing for the next version of their free Analytics platform will commence. Over the coming weeks, more and more accounts will begin to see the option to switch over their user interface to use… Read more