Content marketing, inbound marketing – the digital world has changed. SEO is no longer the buzz phrase of choice: it’s almost a dirty acronym now, associated with the manipulation of an algorithm. In a nutshell, Google wants more, it desires more … Read more
Matt Cutts, head of Google’s Webspam team, announced the news on Twitter that the latest iteration of Penguin was launched on Friday 4 October. The update is reported to affect around 1% of all search queries.
Penguin 2.1 launching today. Affects … Read more
The new Google update is here. We say ‘new’ because it was only officially announced last week. However, in the announcement, Google revealed Hummingbird has actually been in place for more than a month.
Hummingbird is significant, because … Read more
There has been an explosion of 'not provided' data in recent days now that Google has made search queries full-time HTTPS. How monumental is this to the SEO industry?
While there has been a great deal of conversation and debate, the simple … Read more
It is always a sad time for any business when it is forced to go into administration. For the staff at Focus DIY the news that the chain may have to close with the loss of 4,000 jobs is really tough. My sympathies are with them during these challenging … Read more
Us Europeans are a liberal lot (think Eurotrash!). Now the ever so liberal European Court of Justice has ruled in favour of bidding on Trademarks you have to ask is that too liberal? I would expect brand owners to not be very happy with the result. … Read more
If you are looking after your own SEO on your sites you have got to make sure you are deploying the Canonical tag correctly, otherwise you can expect some spectacular falls with your positions. What happens if you get the links in the Canonical … Read more
Information. It’s the principal reason that people use the Internet. Information or background is a search aim in itself and is also becoming a significant part of how people make a purchase decision. The ease of comparison, the utility of simply … Read more
Bada Bing! There’s a new search engine in town, and it’s got its sights fixed clearly on removing Google as the Don. May I introduce you to bing, Microsoft’s latest attempt at gaining market share in the search market. The question is whether … Read more
I was working honest! I was looking at Voice Recorders when I noticed a change in the way Google are displaying product data in the Shopping Results for Voice Recorder. This may have been going on for some time, but it's the first time I have seen … Read more