At Fresh Egg, our experience is that a great content strategy is founded on an undertanding of audience, business needs and amplification. And the more research and planning you can perform to develop this understanding, then the more likely … Read more
Blogging for a business brings with it many pressures, from thinking up new ideas to demonstrating the work is driving growth. The reality of blogging in today’s ultra-competitive environment is that attracting the leads you need requires … Read more
Content marketing is getting more and more competitive. It is no longer an option to just publish and hope ’they will come‘. Every step of the way has to be planned out in meticulous detail – from who will read it, what content … Read more
Content marketing is now a mainstream digital marketing activity – the battle to grab and hold people’s attention with content is growing in intensity. In this Darwinian ecosystem only the strongest content, the most … Read more
What sort of reader are you? It may seem like a strange question to ask at the beginning of a blog, but think about it:
Are you poring over every word?
Are you scanning the sentences?
Have you already moved onto the next section? … Read more
Fresh Egg is delighted to announce that it has become one of the first digital agencies to become an Optimizely Platform Certified partner.
Building on our existing reputation for Conversion Optimisation (CRO) – Fresh Egg is already … Read more
Dave Coplin, the self-confessed 'Inventor of Pretentious Job Titles' according to his Twitter profile , obviously has a sense of humour, but Microsoft UK's Chief Envisioning Officer also has a serious message about the world of work.
Dave has … Read more