Nikki Rae | SEO Blog & Web Design Blog by Fresh Egg

Nikki hails from north of the border (the menu might give that away) and gained a BSc in Computer Science with Management Studies and an MSc in Technology and Innovation Management at the University of Sussex at Falmer. She had over five years experience in SEO before joining Fresh Egg, training under the former head of Google Analytics EMEA, Brian Clifton (who even mentions her in his book “Advanced Web Metrics with Google Analytics.)

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Who Wants 15% Discount on emetrics and SMX Tickets?

8 Comments 27 April 2010

Hi all. We are very lucky to have been donned the title of emetrics and SMX Official Blog Partners and as such, they have given us a 15% DISCOUNT CODE to offer to our readers (thanks guys :)). So, without further ado….drum roll please….. FRESHEGG010 is the discount code and you can purchase for emetrics and [...]

A site without an analytics package is like a …… (answer please)

6 Comments 19 April 2010

Thanks to everyone who got involved in Friday’s #noanalytics hashtag. There were loads of hilarious answers for the simile ‘a site without an analytics package is like a…..’. As I saw more answers pop up, I decided to offer a packet of Smarties for the winner, so here goes.. Some of my favourites include “…is [...]

Why do Google Webmaster Tools and Google Analytics Stats Differ?

10 Comments 16 April 2010

So, lucky us, April 14th 2010, Google announces ‘More data and Charts in Top Search Queries’ using Google Webmaster Tools . Where previously, Google Webmaster Tools reported the average position for each Google search query, you can now click on the query to retrieve ‘actual’ data including: 1. Number of Impressions (How many times your site [...]

What are #UXPeople really like? – Part 3

2 Comments 23 March 2010

Having enjoyed lunch sitting in the grand Kings Place offices , where the event was hosted (kindly sponsored by Zebra People), it was time for the workshops to begin. I chose to attend Jason Buck’s ‘Story telling – communicating the project’ and Jason Mesut’s, ‘ Wicked Workshops’. True to form, Jason B’s workshop was fun [...]

What are #UXPeople REALLY like part 2 – the morning….

9 Comments 23 March 2010

Due to parental duties, I couldn’t get the train in time for the very beginning of the event (but I had let them know I was going to be late). So, when I arrived, the event was already swinging! As I sat down, dumped my bags, and pulled out my over fizzy diet coke…glug, glug, [...]

UXPeople – What are they REALLY Like?

7 Comments 22 March 2010

As a web analyst, I concentrate very much on users at a data level then investigate further on real users and business approaches. To this end, I commonly think of conversion analyses on 3 levels and thus I often take a bottom – up approach: 1. User Level – User Experience/Perspectives 2. Business Level – [...]

What Happens after SES London? – I’ve got the Photos…..

No Comments 17 February 2010

Unfortunately, I couldn’t make it to the SES event, but as GAACs we were invited to Google, London to meet and speak with Avinash Kaushik. We had a great open floor discussion and Avinash kept us all entertained despite being sustained by only Red Bull to keep him with us. As GAACs we were privy to some [...]

Do Not Buy ‘Advanced Web Metrics for Google Analytics’ by Brian Clifton

7 Comments 19 January 2010

What? Pardon? Don’t buy ‘Advanced Web Metrics for Google Analytics’, by Dr. Brian Clifton. “Nikki Rae, have you lost your marbles?”, I hear you say. But no, I have not as there is a very good reason for this command. A little game of Spot The Difference…. Book A – Advanced Web Metrics with Google [...]