60 post(s) written by Paul Chaloner.

In a world where we are over-saturated with information, infographics are a fantastic way to tell a great story and communicate complex ideas in a clear, and visually appealing way. They should be simple enough to read, but creative enough to make you… Read more

It’s just a couple of days since Google+ launched brand pages and many businesses and brands, both large and small, are already getting involved and creating their new page. Fresh Egg firmly believes that Google+ brand pages are an essential part… Read more

The second and final day of iStrategy Amsterdam took flight yesterday, and it sure didn’t disappoint. Saatchi & Saatchi kicked-off the day with its creative director, Tom Eslinger, hosting a panel of esteemed social media gurus including: Yme Bosma… Read more

On the face of it, iStrategy day one held much promise. Great speakers, excellent panellists and a true mix of digital media presentations. The opening keynote delivered by Facebook’s Randi Zuckerberg, through to the closing keynote from Julien Codorniou,… Read more

When I was asked to attend iStrategy in Amsterdam I have to admit to feeling a little blue about it.  Not because it’s not a great event, but just because it takes me out of the country for almost three days, and our social media team is as busy as… Read more

Our friends at Digital Marketing Institute have published an interview with Fresh Egg’s Head of Search Tony Goldstone. The interview covers a wide range of interesting SEO topics including ideal file sizes, use of javascript for SEO, how long a… Read more

If episode IV was “A new hope” when Twitter arrived on the scene, then the next film would undoubtedly have been “The Empire Strikes Back”, depending on which side of the fence you sit of course, but in this case, the evil empire being the network… Read more

When a friend recently asked me “what should I be looking for in choosing the right social media agency” the obvious answers were discussed and he went away with a much clearer idea of how to judge who he wanted to work on his accounts. You might… Read more

After a massive amount of work from a wide range of talented people from our design, insight, SEO, accounts and social media departments and pretty much every member of staff, our new website is now live and we are extremely proud of it! The changes were… Read more