What goes into making an effective content hub that sends loyal customers flocking to your website in their droves?
As part of Fresh Egg’s content team, I’ve been involved in the creation of content hubs for some of our clients over … Read more
If you run your own website or you work in digital marketing, either client-side or for an agency, chances are you’ve heard, seen or read people talking about the importance of content hubs.
But what exactly is a content hub?
As part … Read more
When attempting conversion rate optimisation (CRO) , how do you know what to optimise? No matter how big or small your website, the list of testing opportunities is almost never ending. Every form field, discount code box, call to action, coloured … Read more
On Thursday 29 and Friday 30 May 2014, three members of the Fresh Egg team headed up to London to attend Which Test Won? The Live Event – a two day conference all about A/B testing, multivariate testing and personalisation.
Digital marketing … Read more
On Thursday 24 April 2014, 15 of the Fresh Egg team headed to the Brighton Dome for the latest instalment of the twice yearly SEO and digital marketing conference BrightonSEO.
As one of the exhibitors, Fresh Egg had its own stand – and … Read more
Today, Fresh Egg’s SEO consultant David Sewell presents his talk – Google as Predator: The Evolution of Search – at BrightonSEO April 2014 .
If you’re looking for his slides, check them out below.
Google … Read more
Conversions: the holy grail of digital marketing. Get a small change to your site correct – whether that’s rewording a call to action right at the end of the sales funnel or changing the colour of a button on the homepage – and … Read more
As one of only six Optimizely Certified Partners in the UK , Fresh Egg was invited along to the Optimizely Roadshow 2014. A day-long conference held on 6 March 2014 at London’s Westminster Impact Hub, the Optimizely Roadshow was dedicated … Read more
Recently, Fresh Egg delivered a number of training sessions to members of one of our Australian client’s blogging and social team.
The three bespoke training sessions were delivered by members of Fresh Egg UK’s content and social … Read more
Last week, Facebook acquired WhatsApp for $16bn (read more about this in our digital marketing news ). It’s safe to say the social networking giant has come a long way in its ten-year history – from humble beginnings in Mark Zuckerberg’s … Read more