Black Friday has become one of the biggest shopping days of the year and, for anyone living on another planet, it's with us again this week. A few years ago, the discounts and deals day was little more than an American marketing ploy … Read more
Putting it simply, a content marketing plan is a document that allows you to see and understand the content that is planned for your website. It answers the big five ‘W’s all journalists swear by, so for your content marketing:
… Read more
As we mentioned in this week’s digital marketing news , Google has announced a new criteria for assessing what is and isn’t a mobile-friendly website: app interstitial ads that cover a ‘significant amount of content’. … Read more
In this fortnight’s news, we cover Google’s decision to clamp down on pop-up ads for apps that cover content on mobile devices, Instagram now supporting portrait and landscape photos, Facebook tackling video piracy, and Google pausing … Read more
On Friday 5 June 2015, Fresh Egg Australia’s very own technical SEO director delivered his talk to a sold-out crowd as part of the Vivid Sydney festival.
Mike’s talk – Understanding Your Audience in the Digital World – … Read more
Fresh Egg is proud to announce that it has become a 3 Star Solutions Partner of leading web optimisation platform, Optimizely.
As one of only three 3 Star Partners in the UK, and 11 worldwide, this accolade helps strengthen Fresh Egg’s … Read more
What goes into making an effective content hub that sends loyal customers flocking to your website in their droves?
As part of Fresh Egg’s content team , I’ve been involved in the creation of content hubs for some of our clients … Read more
If you run your own website or you work in digital marketing, either client-side or for an agency, chances are you’ve heard, seen or read people talking about the importance of content hubs.
But what exactly is a content hub?
As part … Read more
When attempting conversion rate optimisation (CRO) , how do you know what to optimise? No matter how big or small your website, the list of testing opportunities is almost never ending. Every form field, discount code box, call to action, coloured … Read more
On Thursday 29 and Friday 30 May 2014, three members of the Fresh Egg team headed up to London to attend Which Test Won? The Live Event – a two day conference all about A/B testing, multivariate testing and personalisation.
Digital marketing … Read more