3 post(s) written by Tim Cross.

For many years cost per thousand (CPM) pricing has been the main buying model for premium display advertising space. CPM allows publishers to generate revenue based on volume, and allows advertisers to pay for impressions at a fixed price per thousand…. Read more

It is no secret that you can drive traffic to your website using search engine optimisation, pay-per-click, display advertising, email, affiliate marketing, social media, video and so on. These channels allow you to pay, albeit in various ways, to increase… Read more

I read with interest a recent article by the New York Times, explaining how Netflix is using data from its user base to make decisions about what content to show, and more importantly what content to produce. While the use of data as a way to pre-empt… Read more