Badda Boom Badda Bing Bang Boom!
Microsoft’s Bing showed some growth in June according to a report just out from US Internet marketing research company, comScore Inc. Although still eating the dust from Google way out in front, Bing showed greater growth than its main search rival last month, with its share in the U.S. market increasing from 12.1% in May to 12.7% in June.
Google’s share of the same market dipped a little from 63.7% in May to 62.6% in June while Yahoo! edged up its share from 18.3% to 18.9%. Given Bing’s relatively recent market entry, those figures aren’t too bad and were no doubt helped by Bing handling the back end of all Yahoo! searches, allowing Microsoft to gain access to almost three times the search queries it was getting with Bing alone..
Using that vastly increased database means that Bing has increased the chance of finding what you’re looking for on it the first time around. So although not a huge increase, the uplift was good news for Bing which has seen its share of ups and downs in the past. I must confess, I do like Bing for image search, but like most of the world really tend to default to Google for everything else. To paraphrase the words of the D-Ream song hi-jacked by the Labour party in 2007 for “Bings can only get better” to happen users will still need a strong reason to switch from Google, and I can’t see that happening any time soon (or indeed at all).