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On Thursday 24 April 2014, 15 of the Fresh Egg team headed to the Brighton Dome for the latest instalment of the twice yearly SEO and digital marketing conference BrightonSEO.
As one of the exhibitors, Fresh Egg had its own stand – and an unusual challenge: would-be TV chefs were invited to cook an omelette against the clock. To find out the name of the winner, and just a few of the things we learned at this year’s event, read our post below.
With such a varied agenda split across three rooms, it’s difficult to pick one key theme for the day. However, as ever, there was a focus on carrying out the digital marketing work we do with the user and audience in mind, rather than search engines alone. It’s nothing new – and something we’ve all known for a while now – but it can never hurt to hammer a good point home.
So, what else did the Fresh Egg team take away with them? Here are just a few key pointers:
Our very own Dr David was invited to present his talk on Google as predator and the evolution of search to the Corn Exchange audience. David talked about how Google started as a small fish in a big pond, and is now a bigger fish in a global pond. As Google displays characteristics of a predator, David gave us some key strategies for survival in search, including rapid adaptation and thriving on new opportunities.
You can view David’s slides here.
We’re pleased to say it seems David’s talk was a success, with plenty of friendly tweets flying round the Twitter-sphere:
@seoeditors Great talk yesterday, doc... there was no rude word, was there ;)— Nathan (@nathanjenkins11) April 25, 2014
If you popped by our stand, you would have seen the lovely Laura Ward overseeing proceedings – and the Omelette making competition, a la Saturday Kitchen.
We had plenty of entrants and the Corn Exchange soon filled with the smell of cooking eggs. After lots of frantic whisking, careful flipping and the odd spillage or two, the lovely Laura (@LauraOfBrighton) and Abby (@Brightonchamber) of Brighton Chamber of Commerce emerged as the quickest omelette makers, with our own director of search strategy Duncan Heath and PPC manager Sheila Puertollano coming in a close joint-third.
Check out the Vine below of Sheila and me battling it out in the egg-based bonanza:
Big thanks as ever go out to Kelvin and the SiteVisibility and Rough Agenda teams – see you all in September!
Got anything to say about BrightonSEO? Leave your comments below or tweet us @FreshEgg.