I know that what Internet marketing is crying out for is yet another acronym.  So, here is my humble contribution.  From all the information and research I’ve seen, conversations with our SEO guys in-house here and general media articles, the acronym I.O.P.P. appears to be the reason most people surf the web.  What does it ... read the rest of "SEO Copywriting using the I.O.P.P. Formula"

I’ve come across some interesting client views on SEO copywriting recently where the desired emphasis was on the appropriate tone of voice and correct corporate terminology – in other words everything you’d expect from “proper copywriting” in an ad agency for example. These considerations are still important for SEO copywriting.  Just like good offline content, ... read the rest of "Search Engine Optimisation (SEO) Copywriting vs. Conventional Copywriting?"

It won’t have escaped your attention that the Internet has just become the leading medium for advertising, beating TV and now accounting for 23.5% of all advertising spend.  That will be further bad news to the traditional newspaper industry and printers, many of whom consider the Internet to be nothing less than the spawn ... read the rest of "Printweek.com Online Marketing Seminar"

We’re going to be exhibiting at the upcoming Sussex Enterprise Really Useful Business Show running October 13th at the Brighton Conference Centre.  Drop by and see us on stand no. 25.
This is the second year we’ve attended this event and we are delighted to return, not least because it was thanks to this venue ... read the rest of "Really Really Useful"

It’s been a hectic few months for us here at Fresh Egg.  Since the start of the year we’ve been growing like topsy as we add new services, clients and staff to our roster. James Caan coming aboard as our chairman gave that forward drive a boost and it’s been given yet another impetus with ... read the rest of "Eggsplosion of Business at Fresh Egg Needs New Talent"

We’re delighted to announce that Ryan Ogilvie has joined the Fresh Egg Team as a Junior SEO Engineer on a full time basis.  We first came across Ryan when he was  a student at Worthing College.  The precocious young chap is something of a web prodigy although he was “officially” studying history, law and business ... read the rest of "Welcome to the World of Work"

WordPress is the world’s favourite CMS for blogging.  To date, over 6 million downloads of version 2.8 have been made from the WordPress site and it’s easy to understand why.  It’s open source, free and pretty easy to use – if you can master MS Word, you can handle WordPress.  Here at Fresh Egg we’re ... read the rest of "Pimp My WordPress!"

An article in the Mail on Sunday yesterday sensationally ‘revealed’ that the BBC is “paying Google to top its search results” for high traffic keywords such as the Mercury Music Prize. This has provoked a few gasps amongst the search community that the Beeb is somehow buying search positions in some sort of shady ... read the rest of "Does the BBC need some SEO?"