Content.

Once upon a time clients would come to us and would express an unwavering desire to rank their site in the top organic positions of Google SERPs for a narrow selection of keywords. Through a mix of onsite optimisation, content production and innovative… Read more

Earlier this week (Wednesday 20 March 2013), Fresh Egg’s SEO consultant, Tony Goldstone, and business development manager, Joanna Ross, attended Econsultancy’s Digital Cream event, held at the Emirates Stadium in London. The day focused around SEO… Read more

Luton Airport Facebook Fail Luton airport have been under fire after their social media agency put a picture of a plane crash that took place at another airport on its Facebook page. The hugely offensive image showed the aftermath of a horrible accident… Read more

This Thursday (7 March 2013) marks the sixteenth year of World Book Day, a worldwide celebration of books and reading observed in over 100 countries across the globe. One of the day’s key aims is to encourage children to read more and, perhaps most… Read more

Responsive web design (or RWD): it’s everywhere at the moment. Content may well be king, but the way in which that content is displayed to perfectly suit the device you’re viewing it on is getting pretty close to the top of the digital marketing agenda…. Read more

I read with interest a recent article by the New York Times, explaining how Netflix is using data from its user base to make decisions about what content to show, and more importantly what content to produce. While the use of data as a way to pre-empt… Read more

2013: the year of mobile search. Okay, okay, you’ve probably heard that statement every year for the past decade, but this time we mean it. Mobile search is now at the point where many businesses can no longer ignore its impact. Not convinced? Check… Read more

Adam D’Angelo, co-founder of Quora, believes the future of the internet is “creating more knowledge”. Question-and-  answer-based sociaL platform Quora went live in 2010 and has gained popularity, as well as critical acclaim, from the likes of… Read more

Throughout 2012, Fresh Egg has produced and published a number of informative ebooks as part of a digital marketing series incorporating the disciplines of social media, SEO and content. For Christmas, we’ve collated the chapters into three special,… Read more