If you run your own website or you work in digital marketing, either client-side or for an agency, chances are you’ve heard, seen or read people talking about the importance of content hubs.
But what exactly is a content hub?
As part … Read more
Love it or hate it, Valentine’s Day is just one of the big calendar events marketing directors can use to push their brand in the hope that their customers will say those three little words: ’I love you‘ (preferably loudly, on … Read more
Consumers are becoming numb to advertising, and traditional interruptive marketing methods are becoming less effective. Buying behaviour is evolving, making it essential to adapt the way that we reach our customers. The customer journey is now … Read more
Once again another Google product has bitten the dust, but this time it was one that many people actually used and found to be valuable.
Yesterday (Thursday 28 August) Google's John Mueller announced in a Google+ post that it was removing all … Read more
What sort of reader are you? It may seem like a ridiculous question, but think about it:
Are you pouring over every word?
Are you scanning the sentences?
Have you already moved onto the next section?
The answers to these seemingly … Read more
Have you ever wanted to analyse your website pages together instead of individually, without having to create advanced segments?
Do you want to be able to analyse data from your website in the same way you have your navigation structured?
… Read more
As one of only six Optimizely Certified Partners in the UK , Fresh Egg was invited along to the Optimizely Roadshow 2014. A day-long conference held on 6 March 2014 at London’s Westminster Impact Hub, the Optimizely Roadshow was dedicated … Read more
Recently, Fresh Egg delivered a number of training sessions to members of one of our Australian client’s blogging and social team.
The three bespoke training sessions were delivered by members of Fresh Egg UK’s content and social … Read more
Manually tagging your digital marketing campaigns is essential if you want to be able to capture and report on the value of your email, display or other digital campaigns in Google Analytics. Using campaign tagging can help you identify the most … Read more
Recently, I wrote a blog post for Econsultancy explaining the Content Cycle – a process for planning and executing better content campaigns.
The concept is that of a fairly standard planning cycle. However, we devised it in order … Read more