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Brighton Digital Marketing Festival 2013: The Content Cycle by Head of Social Media David Somerville

David Somerville Presenting at Fresh Egg

Today, our head of social media David Somerville presents his talk – The Content Cycle – at Brighton Digital Marketing Festival 2013.

If you’re looking for his slides, you can check them out below.

The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013 from FreshEggUK

In his talk, David covers the five different stages of the content cycle, which aims to help you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:

  • Discovery – an investigation stage to guide your content strategy and campaigns
  • Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
  • Execution – creating your content and promoting it
  • Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
  • Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns

If you have any questions relating to The Content Cycle, or how Fresh Egg’s dedicated social media and content teams can help with your digital marketing needs, contact us online or call 0845 373 1071.

Tomorrow we’ll be publishing our key takeaways from the Brighton Digital Marketing Festival 2013 - don’t forget to come back to the Fresh Egg blog then!

In the meantime, follow @FreshEgg for all the latest updates from the team.



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