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Exam Results Day Help: A Career in SEO Copywriting?

For young people, summer offers a barrel-load of emotions. The first few months are carefree with school, college or uni days soon replaced hanging out with friends, enjoying holidays and generally having a well-earned rest. However, come August, it’s exam results time for school and college leavers, and with this often comes feelings of anxiety, nervousness and confusion, wondering what options lie ahead.

Students looking at exam results

While we’re not careers advisors, we can share some case studies of our staff to showcase the kind of jobs found within the digital marketing industry. We hope this will serve to inspire young people, explaining what’s involved in these different roles, what qualifications are needed, and how some of our staff found their way into the industry.

Digital marketing is a fast-paced, constantly evolving, growth industry. With the internet driving everything from how we interact with our friends, to how we shop, to how we gather information, businesses need to have a presence online. Not only that, but that presence needs to be well designed, it needs to function well, people need to be able to find it, and when they do, they need to be engaged by the content, which will hopefully encourage them to share it with their friends.

Our mini-series on digital marketing careers aims to give an insight into what's involved in each of the disciplines, including:

  • Content and online PR
  • Web development
  • Social media
  • Insight and web analytics
  • Search engine optimisation (SEO)
  • Web design

We’ll release an interview with a representative from each of these teams every working day from Thursday 16 to Thursday 23 August. If you have any questions, please get in touch via Fresh Egg's Facebook or Twitter, or leave us a comment, below.

First up, I’m going to tell you about my role in the content and online PR team at Fresh Egg…

A career as an SEO copywriter...

In the wake of Google’s endless algorithm updates (in particular, Panda), the importance of fresh, informative, engaging and well-written onsite content is increasingly important when it comes to search engine optimisation (SEO).

This is why companies specialising in digital marketing need to employ a creative team of excellent content producers to conceptualise and produce compelling, engaging, traffic-driving content for their clients’ websites.

As a copywriter and online content creator at Fresh Egg, I’m going to answer a few questions that might help to provide some insight into this career choice.

Describe the industry of SEO content creation in as few words as possible

All the content produced by SEO copywriters is designed to increase a brand’s prominence online with the ultimate aim of driving traffic and links to a website where it is hoped a transaction (not necessarily monetary) will take place. Search engines are designed to provide content relevant to a users’ search query. We therefore produce content with the user in mind, as this is who Google et al are chasing after!

How did you find your way into the SEO copywriting industry?

Once I had graduated from the University of Brighton (where I studied Communications and Media Studies), I began to seek a career in the rock music journalism industry. After doing many free live music reviews for local publications – such as XYZ Magazine – and completing several unpaid record label and music magazine work experience stints, I decided it was time to seek a career promising a regular income!

I signed up to the Sussex Internship Programme and this soon saw me undertake a placement with Fresh Egg as an SEO Copywriter. I was offered the role full-time at the end of the six-week placement and I gladly accepted.

What does a typical day in your role as SEO copywriter for Fresh Egg involve?

Creativity on stone slabsI create many different types of content within my role at Fresh Egg. A typical day can see me doing anything from producing onsite copy for a website and/or its blog, penning guest posts, press releases, proofreading, creating PDF guides, whitepapers, building web 2.0 properties, creating surveys, conceptualising infographics and much more! I also spend my days outreaching to blog owners in search of guest blogging opportunities, to grow the company’s current catalogue of web contacts.

I also get involved in more technical SEO-orientated tasks from time to time. This is great for expanding my knowledge regarding the mechanics of search.

Are there any recognised courses a wannabe or practising content producer should complete?

Qualifications relating to journalism, PR, English, communications and/or digital media are desirable to those handling SEO copywriter recruitment. More important, however, is proof of both a strong writing capability and a passion for the web. This means it is important to write online content on a regular basis, either as a guest on other websites, or on your own blog.

Following Fresh Egg on Twitter is also wise. We operate a rich Training and Events program, often comprising presentations ideal for someone looking to enter the exciting and varied career of SEO copywriting.

Could you share three top tips for someone wanting to get into the world of online copywriting?

  • Write regularly! Running your own blog online will not only demonstrate your writing capabilities but will also show that you have a passion for web content
  • You will need to demonstrate to employers that you are creative and have a strong understanding of all things web. A relevant degree obviously helps but you can also use your own web presence to show you understand how content strategy, social media, and design are implemented online
  • Learning the SEO basics is beneficial to anyone seeking a career as an SEO copywriter. A strong passion for written content is far more important though – I knew very little about search engine optimisation before joining Fresh Egg!

Any other advice?

Anyone wanting to become a copywriter needs to be really pedantic when it comes to spelling and grammar. Web content comprising silly mistakes can be considered less authoritative by readers, and clients are sure to be left unhappy should such poorly composed prose find its way onto their website!

Tomorrow's post: a career in web development.



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