Content.

If your roots are in traditional marketing you will recognise the acronym ‘PR’ as an abbreviation of ‘Public Relations’. However, if you’re reading this as an SEO, the term ‘PR’ will most probably mean something quite different … to do… Read more

Nearing the end of our ‘If Content is King’ series, readers may be worried that we’ve run out of ideas for further instalments. No need though: taxonomy is queen this month. But what is taxonomy, and have we scraped the bottom of our word barrel… Read more

With literally thousands of new websites launching each day, the internet is becoming increasingly crowded. As such, each site has more competition than ever before when it comes to recognition for coverage of news stories and debate-stirring topics,… Read more

I’ve just returned from the first Content Marketing Show in London run by SiteVisibility’s Kelvin Newman. Myself and my colleague, Matt White, attended the ‘How to Pitch Content to Journalists and Bloggers’ by Chris Lee @CMRLee on Monday (see… Read more

One week into Movember the Fresh Egg Mo Bros and Mo Sistas are doing their bit to raise awareness and funds for male cancers.  While waiting for our Mos to grow, we did some research into Movembers past to help inspire us, and our Mos, to even greater… Read more

Many of us take our capabilities for granted, with using the internet being as simple as opening a browser and typing in where you want to go. However, for a large proportion of internet users, it is necessary to utilise specialised methods and technology… Read more

On Friday last week the great and the good of the SEO industry converged on Brighton for the bi-annual SEO conference, BrightonSEO. Some 1,700 places had been snapped up, making this the biggest event yet, further confirmed by the huge queue outside the… Read more

Over recent months, this blog series has covered a range of topics and you may have noticed that the posts have been authored by several different Fresh Egg staffers. However, even though we have a number of authors on this blog, we take great pains to… Read more

Context: a person’s best friend or worst enemy, depending on how you look at it. Nowhere is this more the case than in the world of online content. Written a witty and well-thought out blog post about how skateboarding is the new way to get around town?… Read more