The Fresh Egg blog
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The Econsultancy Innovation Award shortlisted entrants have been revealed and Fresh Egg is in there! The awards attracted over 400 entries, so getting this far is an achievement in itself. Our entry in the Innovation in Web Analytics and Optimization category featured our internally developed Calltrack ID application that enables call tracking from your website to be fully integrated with Google Analytics.
Using CallTrack ID we can track email enquiries, e-commerce sales and telephone calls, accurately identifying the referrer source for those telephone calls and relating them back to the online marketing activity and allowing us to adjust target keywords to pursue most profitable terms. The second (and final) round of judging, conducted by a global panel of experts, will now commence and winners will be announced next week, so we’ll keep your posted.