Fresh Egg Customer Day Video: The Power of a Good Review Strategy
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Laura
1 year ago -
730
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We hope you all enjoyed the video showcasing some of the best bits from our inaugural Customer Day!
We received enormously positive feedback from the event, held at our Worthing HQ in November 2011, and are already planning another date for the diary in April.
Fresh Egg’s Customer Day, “Revealed: Five Secrets to Digital Marketing Success,” saw presentations from five industry experts, which we will be posting, in full, throughout the week.
Let’s start with Peter Muhlmann’s presentation. Peter, Managing Director at Trust Pilot, delivered a fascinating talk on The Power of a Good Review Strategy. Do you have a strategy in place for customer reviews? Leave a comment to let us know your thoughts.
Additional presentations from the Fresh Egg Customer Day are available via the Fresh Egg blog.
..excellent insights there, I think the point made at the end of the video is pertinent for agencies/clients selecting a platform to use, that not all review sites offer the same level of an ad-free environment. If the review site’s income is advertising derived then as Peter says you are sort of shooting yourself in the foot as you’ll list customer reviews adjacent to a pile of competition. I also think that with the recent liberalisation of seller extensions in the serps – a double edged sword – that verified reviews will carry more credibility with end users and hopefully soon with Google. (Disclaimer: I’m a customer of TrustPilot and so far the results have been excellent.)