www.carpress.co.uk , a new Microsite developed for Nationwide Vehicle Contracts, has been launched by Fresh Egg.  The site will eventually expand and add additional functionality and features with the aim of becoming a reliable and trusted information resource for all potential UK car buyers.  It presently aims to give a selection of up to date auto news items and act as a reference/referral source with links being progressively established.  Fresh Egg started from scratch by designing the Car Press Corporate ID, logo, branding and site architecture as well as commencing a staged SEO campaign for the site.
The entire Microsite is designed to function almost as a “Mega Blog” for Nationwide Vehicle Contracts, capturing potential customers much earlier in the buying process at their initial research stage.   It also comes into its own later when those same customers then consider how to acquire their preferred vehicle, and may have entered “purchase” or “buy” as search terms rather than “lease” or “hire”.
As well as capturing customers much earlier in the buying cycle, the Microsite delivers many of the benefits (and must be guided by many of the same criteria) that would apply to a Blog.  Fresh Egg stress that the site does not supplant the existing Nationwide Vehicle Contracts blog, and to be effective in driving traffic it has to establish its own distinct personality, identity and build credibility.
Links back to the Nationwide Vehicle Contracts site will give comparative details of possible lease and contract hire options on new vehicles, but if visitors still want to purchase outright, links are in place to direct them to the most appropriate car dealership for their location.
The success of the Microsite as a marketing adjunct to Nationwide Vehicle Contracts long term will depend on its perceived value, objectivity and usefulness. Those aspects will be progressively enhanced and expanded as the Fresh Egg design and SEO team add more functionality, links and content.   Ultimately, the intention is for the Microsite to evolve into a fully fledged web resource in its own right.