Fresh Egg Domesticates Air and Water Centre
Fresh Egg has begun work on an SEO campaign for Air and Water Centre, a division of JS Humidifiers plc. JS has been improving the atmosphere in commerce and industry for over 20 years and operates in more than 80 countries throughout the world. The company is the UK’s largest humidification specialist and is headquartered at Rustington, Littlehampton.
The Air & Water Centre was established in 1999 to allow JS Humidifiers plc to bring its vast experience gathered from two decades of improving the quality of air and water in industry and commerce to the domestic and light commercial market, offering products such as portable air conditioners, dehumidifiers and air purifiers.
The existing Air and Water Centre site was still very biased towards these industrial and commercial customers at least in terms of content and tone of voice, so Fresh Egg ‘s ongoing SEO campaign kicked off with a complete content and copy re-write by the agency’s specialist in-house copywriting team. New top level copy was also prepared in order to make the site more “consumer and light commercial” friendly as well as taking the opportunity to optimise the site itself by increasing the quality and quantity of relevant content.