The Fresh Egg blog
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Fresh Egg is to kick off an aggressive Internet marketing campaign for Schofields, a company specialising in holiday home insurance, including holiday cottage insurance for the UK and or overseas property insurance in Spain, France, Portugal and Italy. The campaign will utilise PPC across Google, Yahoo and MSN as well as ongoing SEO activity to improve Schofields’ position in natural search.
Schofields focuses on tailored policies to meet the special requirements of holiday home owners, giving them complete protection even when properties are left unoccupied. Unlike rival providers, Schofields do not insist on terms such as turning off the water and draining down the heating system when a property is left unoccupied which would otherwise invalidate a claim. For those seeking to let a holiday home, Schofields’ policies will not only deliver contents protection against damage by guests, but will also provide £5m public liability insurance, protection against loss of rental income and pay out temporary accommodation expenses.