The Fresh Egg blog
Latest digital marketing news
Facebook have entered the photo filtering and sharing app marketplace with yesterday’s launch of ‘Facebook Camera’, an iOS app, just weeks after it acquired Instagram.
This standalone photo app allows you to take pictures, filter them , share them (single photos or whole sets). Plus you can check out photos uploaded by your Facebook friends.
Is it better than Instagram? Well this will cause much debate between loyal Instagrammers, but one good function that Facebook Camera has is the ability to upload multiple photos.
There are 14 filters with this app, which rather than use names like “Toaster” have more practical and obvious names, such as “Contrast” and “Bright”.
The navigation is fairly intuitive, plus it works well on an iPad as well as the smaller screen sizes.
However it’s not all positive, as the design implementation of the ‘Like’ and ‘Comment’ icons is a bit crude.
It will be interesting to see how popular the app becomes, however it could certainly attract a whole new breed of amateur photographers, who up to now may have not jumped on the Instagram wagon.
This week, AVG Technologies removed THE original Rick Roll’d video from YouTube after a copyright claim (although fortunately the video was reinstated 24 hours later). The video, which has been on YouTube for 5 years, has generated over 60 million views.
Rick Astley’s 1987 music video for Never Gonna Give You Up apparently became an internet meme after it appeared on 4chan in 2007, claiming to be a mirror for the first Grand Theft Auto IV trailer. Since then, internet pranksters have been posting seemingly innocent links that appear to be directing users to one thing but actually take them to the video; this is known as Rickrolling. In the 2008 Macy’s Thanksgiving Day Parade the internet craze became reality when Rick Astley himself appeared and performed the song.
Facebook and its lead underwriter Morgan Stanley are being sued by shareholders. The lawsuit claims that the defendants concealed “a severe and pronounced reduction” in revenue growth forecasts as a result of an increase in accessing the network via mobile devices.
The Facebook share prices floated at $38 (£24) each, but quickly fell and by close on Tuesday were only $31 (£19.75). The lawsuit comes after it was revealed that regulators were already investigating Morgan Stanley over the way they handled the initial public offering last week, with many accusing them of overvaluing the company.
Being sued by shareholders cannot be the best start to married life for Mark Zuckerberg, who wedded his long-term girlfriend in a secret ceremony last weekend.
This week our viral video is Katy Perry’s music video for her new song Wide Awake. The video showcases her Facebook page Timeline activity since she announced the release date for her Teenage Dream album in May 2010.
As this is the last Friday in May, we thought it would be a good time to look at the state of social media in 2012 so far.