The Fresh Egg blog
Latest digital marketing news
In honour of today's autumn session of live on our blog or on Twitter.
An article from Barry Schwartz this week shows that Twitter may be making significant developments in the way in which they approach their advertising options.
There are reports of users seeing a message appearing at top of their timeline which reads “Advertise on Twitter” followed by “Grow your followers and help them spread the word about you.”
When 'Start now' is clicked it takes the user to Twitter's advertising hub, which currently only certain accounts have access to.
Twitter have confirmed this has been in testing for a couple of weeks but declined to explain how it selects the users who receive the prompt.
On Tueday this week, Google released their new YouTube app for iOS. There are three main enhancements in this release:
comScore has released its latest August search market figures, which see Bing reach "an all time high":
In an interview at TechCrunch Disrupt this Tuesday, Mark Zuckerberg confirmed that Facebook have a team working on a search offering. According to him, Facebook is currently running around one billion searches per day "and we're not even trying". This could be good news for users as the current search offering is limited and unpredictable. Additionally, we've found that if you are using Facebook 'as a page' you often can't even get results to display.
During the interview, Zuckerberg also gave away a few more titbits of information with quotes such as:
"Facebook is pretty uniquely positioned to answer a lot of questions people have."
"These are queries you could potentially do on Facebook if we built it out."
"At some point we’ll do it… we have a team working on search."
This week's video is not so viral, but it's a really interesting one that Scott discovered that reminds us of the potential power of YouTube as a marketing channel. It seems that a few years ago video was trendy, but then died away when distractions such as Pinterest and Instagram came along.
In this video, which is in the form of a clever 'infographic', some of the 2012 YouTube statistics are revealed.