The Fresh Egg blog
Latest digital marketing news
This week’s round up includes more changes to Facebook that advertisers will want to keep up with, how to speak directly to your connections on LinkedIn, a new kind of Pin it button for your website and a lovely #BrightonSEO infographic.
On Monday 15 April, Sheryl Sandberg, chief operating officer of Facebook defended the platform’s future mobile advertising plans to reporters.
Facebook continues to plan to capitalize on mobile advertising, despite concerns from users that they will be bombarded with unwanted messages. With the recent launch of claimed that the mobile market could be more important to advertisers than television.
When Facebook introduced ads to its mobile apps last year it was welcomed by advertisers and shareholders. This new software will open another door for advertisers to cash in on the platform’s huge and diverse user base.
In response to complaints from users, Sandberg said:
“Our goal is not to increase the number of ads you receive but to increase the usefulness of those ads to you.”
LinkedIn wants to make it easier for its users to start conversations and share knowledge, so has introduced the ability for users to mention their connections and companies on LinkedIn, which is being rolled out this month.
If you start typing a first-degree connection or company’s name in a status update, you can select someone from a drop-down menu. (However when I tried this I needed to use the @ symbol first for the names to appear.) This also has seamless integration with Twitter. So when posting a LinkedIn and Twitter update, it will connect the person’s handle providing they have their Twitter account linked to LinkedIn.
LinkedIn also says there will soon be the ability to mention connections in conversations beyond the homepage, such as in Groups.
Facebook continues in its attempts to provide value for advertisers with the launch of cost-per-action ads through the API on Wednesday 17 April.
This means that instead of paying for every click regardless of action, advertisers will be able to define prices by action, picking the highest maximum price for the action that is most important to them. For example, if an advertiser wants to only pay for page likes or shares, they will be able to without using up spend on impressions or clicks alone.
This increase in control will enable companies to target their primary marketing objectives more effectively and reduce their cost per customer acquisition and conversion.
More information about cost-per-action ad creation is on developers.facebook.com
Pinterest have released a new way of embedding the ‘Pin it’ button on your website that will encourage users to pin any images on a website.
This makes integration with Pinterest simpler for developers and provides a CTA for when a user is actually looking at an image.
For more information on how to implement this on your website, visit Pinterest for business.
You will now be aware of the fertilizer plant explosion near Waco in Texas which happened at 00.50 GMT on Thursday 18 April. Amateur video footage from a father and his daughter, capturing the moment of the explosion quickly circulated online, being shared by major news corporations, including the BBC. This video shows the impact of user generated content on mainstream media and how pervasive this can be at a time of crisis.
Warning: some viewers may find this video upsetting.
Last Friday we headed down to BrightonSEO for a packed day of all things digital. There were some inspiring speakers, numerous networking opportunities and we hosted our very own coconut shy (see our full video). HeadRed were also there and they’ve made this fab BrightonSEO round up infographic.
BrightonSEO April 2013 Roundup – An infographic by the team at HeadRed SEO