Friday Social Round Up: LinkedIn to Klout, Social Media and Law, Follower Loyalty
There are literally thousands of Social Media sites out there, each tailored to meet different peoples need. The ‘tweens’ go on Bebo, musicians and band to MySpace and so on.
But what do you use for business’s? We all know about Facebook and Twitter, so where else should business’s build their presence?
Well it is key to focus on the niche sites that will benefit your demographic, as well as using credible Social bookmarking sites and using specific use Social sites such as YouTube, FourSquare and Quora.
As you will be aware Klout is a way of measuring your influence in the Social Media world. As of this week Klout will now asses your LinkedIn usage, as well as appraise who you’re influencing on the site and exactly how you are influencing them.
This information will be combined with the usual data taken from Facebook and Twitter to give you a new (and hopefully better) Klout score!
Social Media and Law
This is a topic that is popping up more and more in recent week starting with the Super-Injunction/Twitter incident. This week Social Media is being used in several ways by both sides of the Law!
Today (June 17th) Women in Saudi are taking a stand and start driving their own cars, although there isn’t a Law stating women can’t drive, religious rulings stating otherwise are enforced by the police. The movement started on Facebook and Twitter, eventually moving to YouTube where activist Al-Sherif published footage of her driving a car. Al- Sherif was arrested and jailed as a consequence, she also pledge she would no longer drive once released. This has had no effects on other activists and online support is hotting up with men and women from all over the globe publishing videos of encouragement and joining campaign Facebook Groups.
This week also saw a Juror Joanne Fraill sentenced to eight months in prison for contempt after contacting a defendant over Facebook, subsequently causing the collapse of a £6 million drugs trial. Lord Judge said in the ruling “Her conduct in visiting the internet repeatedly was directly contrary to her oath as a juror, and her contact with the acquitted defendant, as well as her repeated searches on the internet, constituted flagrant breaches of the orders made by the judge for the proper conduct of the trial.”
Ian Puddick, 41, used Twitter, blogs and online videos to expose his wife’s affair with her boss. He has now been taken to court by Mr Haynes, the other party in the affair, for harassment. Mr Hayes explained to the court that both him and his wife needed counselling after the “embarrassment and shame” they had been caused. Mr Puddicks barrister asked Mr Haynes “What is it about the website that you are moaning about? You suffered the same degree of harassment that a burglar does when he is caught by the police.” and that is my sentiment exactly, the distress his wife has experienced was a result of My Hayes actions. But this is not just another domestic dispute the outcome of this trial could dictate the future of freedom of expression on the internet.
Police in Vancouver have asked the public for photos and videos so that they can catch the main rioters. Fires were started, cars tipped and windows were broken after the Canucks lost the Stanley Cup Finals. To help the police several Facebook pages have been set up for people to upload there photos and videos. This tactic has gained a lot of support from Canadians, many of whom are ashamed and disgusted by the rioters actions.
Social Media is becoming a big way of promoting and growing businesses so it is no surprise really that recent research indicates that consumers are more loyal to brands that they ‘Like’ or ‘Follow’ on popular social media sites.
Over the past year, these kind of connections between retailer and consumer have become more common, meaning most brands have grown their following quite considerately.
Around half of Twitter and Facebook users have said that they are more likely to talk about, recommend and even purchase a company’s product after they started engaging with them via Social Media.
The research also showed that Twitter users show a greater level of engagement than Facebook users, as well as in willingness to link to an ad for the product or attend a sponsored event. Still many users feel that they are receiving to much communication from these brands with 40% of consumers only wanting communication once or twice a month., and another 26% thought weekly communication was enough.