The Fresh Egg blog
Latest digital marketing news
Following the launch of the @VAAInfo with their flight number and departure date in this format “VSXX DDMM.” So, for example, if I was scheduled on flight number 1 on 19 November I would tweet: “@VAAInfo VS1 1911.” I would then receive the following tweet:
Tesco has just launched an augmented reality tool on its Tesco Direct website. The technology enables customers to view certain catalogue products in 3D, and move it around to inspect all aspects of it. There are currently 40 items that can be viewed in this way; all that is needed is a browser plug-in and a branded marker such as a Tesco catalogue or Tesco ClubCard.
Do you think augmented reality will help boost sales and encourage consumers to buy online, or do you think it’s just a great gimmick?
Keeping on the topic of using new technology to aid shopping, HMV has started using QR codes on bus shelters. This allows Smartphone users to scan and purchase DVD and Blu-ray via the HMV mobile commerce website while waiting for the bus.
In recent months the use of QR codes for shopping has increased in the UK, but in other countries, such as Korea, this is a common practice.
In Korea, Tesco has launched QR code “Stores” in subways/metro stations. It has put up posters on the walls that look like supermarket shopping isles, which allow the busy Koreans to scan their shopping, pay on their phone, and have it delivered to their home later!
I recently read that 56% of American graduates would not accept a job from a company that ban Social Media in the work place. I thought this was quite interesting so here is an Infographic about Social Networking at work in the UK.