Digital marketing best practice is a constantly shifting foundation, on which you might think it would be difficult to build a stable brand – but that’s not the case.
By monitoring rising trends and being prepared to adapt, your … Read more
As part of this year’s Brighton Digital Festival, the future of retail was discussed at an event hosted by Rakuten DC Storm. DC Storm, a company that specialises in data-driven marketing, made a number of exciting predictions based on recent … Read more
Ever wondered what it’s like to work at a digital marketing agency like Fresh Egg?
I’ve been a senior account manager based in our Worthing office for a few months now. It seemed as good a time as any to provide a new starter’s … Read more
It’s been a busy few weeks in digital marketing with updates from all the big players including Google, Bing, Facebook and Instagram. Read about updates on conversational search, close variant matching and like-gating in this fortnight’s … Read more
Search agencies are coming of age, and the enlightened have re-formed themselves as integrated digital marketing agencies. But what does this mean for agency/client relationships and how the two choose to work together?
The wake-up call for … Read more
This week sees the introduction of ‘session’ data in Google Analytics, Google making paid search more secure, Facebook clamping down on spam and US Airways accidently tweeting a piece of profane imagery.
Google Analytics introduces … Read more
Dave Coplin, the self-confessed 'Inventor of Pretentious Job Titles' according to his Twitter profile , obviously has a sense of humour, but Microsoft UK's Chief Envisioning Officer also has a serious message about the world of work.
Dave has … Read more
On Tuesday 21 January 2014, a bunch of us headed over to Bloomsbury in London for the first Biddable World conference. As the name suggests, it was focused on biddable media, with speakers covering topics across paid search, display, and Twitter … Read more
Content marketing, inbound marketing – the digital world has changed. SEO is no longer the buzz phrase of choice: it’s almost a dirty acronym now, associated with the manipulation of an algorithm. In a nutshell, Google wants more, it desires more … Read more
On Wednesday 9 October 2013, Fresh Egg sponsored the Econsultancy Jump event for the second year, as part of the Festival of Marketing.
It wasn’t just the usual human members of the Fresh Egg team who headed down to Old Billingsgate in … Read more