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On Wednesday 9 October, Fresh Egg will be at Econsultancy’s Jump event, held at Old Billingsgate in London.
So, what is Jump all about? A word from the organisers:
“Now in its fourth successful year, Jump helps marketers like you embrace and profit from today’s multichannel, multi-screen, multi-faceted world. It’s all about delivering more creative, more intimate and more consistent campaigns based on data and insight from every channel and touchpoint.”
Our head of insight, Dara Fitzgerald, will be presenting a whitepaper session on Next Generation Google Analytics, Smarter Measurement = Smarter Marketing. Dara will present an overview of some of the more advanced features of GA, which allow marketers and business owners to better understand customer conversion paths and segment Analytics data for greater insight. This greater understanding in turn helps shift the focus from visits to visitors. Dara will of course also explain why all of this matters in the first place! The session will also cover the benefits of measuring micro-conversions, lifetime value, and how GA is evolving to allow better synchronisation of online and offline data.
Tickets for Jump can be bought at the Festival of Marketing website.
Fresh Egg will be there with a very special stand that’s bound to create a buzz. Come and see us for a chat about how our integrated digital marketing services can help you. Looking forward to seeing all those who attend this year’s Jump.
In the meantime, if you’ve got any digital marketing questions for the Fresh Egg team, drop us a line on 0845 373 1071 or contact us online.