The Fresh Egg blog
Latest digital marketing news
Image credit: my.opera.comOn 24 April 2012, Google rolled out its Penguin algorithm update, which was designed to target low quality backlinks and associated SERPs manipulation. With the update’s first birthday passing just a few days ago, SEOs now anxiously await the next update. Perhaps the lack of digital marketing news this week is the calm before the storm… According to a 2012 SERoundtable readers’ poll, 65.71% have experienced negative effects on the visibility of their sites as a result of Penguin. In a subsequent poll by SERoundtable, conducted in January 2013, 94% of those affected said their sites still had not fully recovered. These results are likely swayed by the fact that those affected were more likely to have participated in the poll, but nevertheless the stats do illustrate just how powerful Penguin’s impact was (and continues to be). Google’s next update is expected very soon, which is a concern for those in the industry since the visibility of certain sites might once again be under threat.
Screenshot taken from blog.mozilla.org/respindola/aboutGoogle recently penalised the website of free software community Mozilla for spam. It turns out this was due to the low quality of its 'About' page, which has been hit hard by comment spammers. While this method is is generally shunned by experienced digital marketers, more than 22,000 comments – containing "no follow" links to sites discussing everything from pay day loans to cosmetic surgery (and of, course, pornography) – were submitted on the page. The site’s webmasters have obviously been working hard to remove the dodgy comments – the count at this time is 9,390. While user-generated content is considered beneficial as far as aiding audience engagement on websites goes, Mozilla’s penalty highlights the importance of comment moderation and spam filtering.
Screenshot taken from google.co.uk