Posts for General

The Queen is no stranger to social media; last July the Queen launched her twitter account, with a YouTube channel coming a few months later. Now HRH has decided to add a Flickr account to the list, under the name The British Monarchy. Hundreds of images have been uploaded across 30 sets; with the Latest [...]

P&G, makers of men’s aftershave brand Old Spice, aren’t particularly well known for embracing digital marketing, or for interesting social media campaigns, or for anything other than making men smell like … well, older men. But, Old Spice have undergone a bit of a rebrand recently, starting with their new logo: I haven’t cut that [...]

So The Times’ paywall has been up since the beginning of the month, with the newspaper’s strategists insisting that they are better placed serving a smaller, dedicated following that are happy to pay for their news, rather that the general, disinterested masses. With analysts, SEO’s, internet marketers and other publications all watching The Times’ experiment [...]

Branding, PR and marketing are big business these days, with companies regularly spending tens of thousands of pounds on effective, branded marketing campaigns. How frustrating would be it to spend all that money just for someone to point out that elegant sounding Swiss name actually means ‘testicle’. ‘That would never happen’, I can hear most [...]