This is part two of our Google Tag Manager (GTM) guide. If you’ve followed part one , you’ve already setup a Universal Analytics pageview tag. We will now focus on how you can set up events that are determined by clicking a specific … Read more
Since its inception in 2011 (yes, it really was that long ago), little has been known about Google’s social network , ‘social layer’. Brands, businesses and individuals alike have been unsure of the value of the product, and … Read more
Content grouping is a great feature of Google Analytics (GA) that’s been around for a while now. It allows you to group content into a logical structure so you can analyse your website’s pages (or app) as a group instead of individually, … Read more
Non-human traffic from robots and spiders to your website is not new but so-called ‘bot traffic’ can be a nuisance in many ways. This post will show you how to identify bot traffic in your Google Analytics (GA) account and how you can … Read more
If you have a problem with rogue traffic being sent to your Google Analytics (GA) property, then a hostname inclusion filter is precisely what you need. We refer to ‘rogue’ traffic when talking about traffic that should not be included … Read more
Do you know what Google Analytics (GA) Channel Groupings are? Do you understand the difference between Default Channel Groupings and Custom Channel Groupings? And do you know how to group channels together?
In this post, I answer … Read more
Google Tag Manager (GTM) is not just for developers or those from a technical background so, if you want to know how you can use it, then read on (and don't forget to catch up with Part Two, coming soon).
One of the difficulties of maintaining … Read more
In this fortnight’s jam-packed digital marketing news, we take a look at Google’s trusted stores, why paid search is becoming increasingly important to include in your inbound marketing strategy, WhatsApp’s introduction … Read more
Despite the cynicism that surrounded Google Glass’s commerciality, tech fans still took a sharp intake of breath when Google revealed it was ending sales of the landmark device this week.
Tesco’s innovation team, Tesco Labs, may … Read more
In this fortnight’s digital marketing news, we take a look at Google's 'mobile-friendly' tag going global, Instagram becoming bigger than Twitter, YouTube's year-in-review video and a number of new tools and updates from Facebook. … Read more