A couple of weeks ago Google announced they would be rolling out a new AdWords Treemaps (BETA) report in Google Analytics and so we were very excited this week to notice it has now been rolled out in the UK and across all our accounts. You can … Read more
When attempting conversion rate optimisation (CRO) , how do you know what to optimise? No matter how big or small your website, the list of testing opportunities is almost never ending. Every form field, discount code box, call to action, coloured … Read more
In this fortnight’s digital marketing news, we take a look at Google’s new internal search feature, its patent for bringing TV listings into the algorithm, and Facebook’s new hub for aiding brand marketers.
Google introduces … Read more
Once again another Google product has bitten the dust, but this time it was one that many people actually used and found to be valuable.
Yesterday (Thursday 28 August) Google's John Mueller announced in a Google+ post that it was removing all … Read more
Google has announced on its Webmaster Central Blog that it is ‘ starting to use HTTPS as a ranking signal’ .
Essentially, Google’s post on 6 August 2014, informed us that the search engine is introducing HTTPS as a ranking … Read more
Hello and welcome to Fresh Egg’s digital marketing news. In this edition, we talk about the introduction of HTTPS as a ranking factor, Google’s ‘Pigeon’ update, Twitter as an ecommerce platform and Pinterest’s new … Read more
What's the goal of SEO?
Many aspects of search engine optimisation have changed over the last two decades but, essentially, the goal has remained the same: marketing a website so that it has good visibility in search engines. As search … Read more
Hello and welcome to Fresh Egg’s Digital Marketing News. In this edition we talk about: Google’s Payday Loan Algorithm, Instagram adverts, Facebook organic reach and the World Cup.
Google launching Payday Loan algorithm 3.0
Following … Read more
On Thursday 29 and Friday 30 May 2014, three members of the Fresh Egg team headed up to London to attend Which Test Won? The Live Event – a two day conference all about A/B testing, multivariate testing and personalisation.
Digital marketing … Read more