Hello and welcome to Fresh Egg’s Digital Marketing News. In this edition we talk about: homepage internationalisation, Bing’s advice on backlinks, The 'Right to Be Forgotten' case, Facebook’s Audience Insights and Twitter’s … Read more
Today, Fresh Egg’s SEO consultant David Sewell presents his talk – Google as Predator: The Evolution of Search – at BrightonSEO April 2014 .
If you’re looking for his slides, check them out below.
Google … Read more
Following the release of Universal Analytics, updates are likely to come thick and fast to the analytics user interface as we move into user-centric analysis. The first of these changes can be seen today in your analytics account – have you … Read more
Google announced Universal Analytics, the next generation of Google Analytics, back in October 2012 and it was then released as public beta in March 2013. Now Google has just announced that Universal Analytics is out of beta via the official Google … Read more
Recently, Fresh Egg’s paid search team carried out a Google AdWords paid advertising campaign overhaul for Wineware.co.uk, one of the leading wine accessory suppliers in the UK.
With some careful analysis, rigorous testing, and clever … Read more
Have you ever wanted to analyse your website pages together instead of individually, without having to create advanced segments?
Do you want to be able to analyse data from your website in the same way you have your navigation structured?
… Read more
As one of only six Optimizely Certified Partners in the UK , Fresh Egg was invited along to the Optimizely Roadshow 2014. A day-long conference held on 6 March 2014 at London’s Westminster Impact Hub, the Optimizely Roadshow was dedicated … Read more
Manually tagging your digital marketing campaigns is essential if you want to be able to capture and report on the value of your email, display or other digital campaigns in Google Analytics. Using campaign tagging can help you identify the most … Read more
Google has announced its financial results for 2013, and despite advertising revenue declining as a share of income, total advertising revenue is up 16% year-on-year.
Larry Page, CEO of Google, said in a statement :
“We … Read more
Fresh Egg has worked with Econsultancy to help create its new edition of the SEO Best Practice Guide, with myself and SEO Director Lee Colbran writing the entire Planning and Strategy section. But just how much has the search landscape changed … Read more