Manually tagging your digital marketing campaigns is essential if you want to be able to capture and report on the value of your email, display or other digital campaigns in Google Analytics. Using campaign tagging can help you identify the most … Read more
Google has announced its financial results for 2013, and despite advertising revenue declining as a share of income, total advertising revenue is up 16% year-on-year.
Larry Page, CEO of Google, said in a statement :
“We … Read more
Fresh Egg has worked with Econsultancy to help create its new edition of the SEO Best Practice Guide, with myself and SEO Director Lee Colbran writing the entire Planning and Strategy section. But just how much has the search landscape changed … Read more
New reports in Google Analytics
Google is aware of the popularity of the traffic source reports in Google Analytics and have been focusing their attentions on giving users a broader view
of their websites.
Hello and welcome to this week’s edition of our digital marketing news round up. After the huge hoo-ha caused by Hummingbird and 100% ‘notprovided’ data last week, the past seven days have been relatively quiet on the news front. However, we’ve … Read more
Matt Cutts, head of Google’s Webspam team, announced the news on Twitter that the latest iteration of Penguin was launched on Friday 4 October. The update is reported to affect around 1% of all search queries.
Penguin 2.1 launching today. Affects … Read more
The new Google update is here. We say ‘new’ because it was only officially announced last week. However, in the announcement, Google revealed Hummingbird has actually been in place for more than a month.
Hummingbird is significant, because … Read more
Fresh Egg's Dara Fitzgerald presents his talk on Next Generation Google Analytics Yesterday in our Next Generation Google Analytics: Smarter measurement = smarter marketing from FreshEggUK For those of you who missed … Read more
This week’s digital marketing news is quite Google-heavy with something sweet for dessert. With algorithm update rumours, changes to the search interface for different devices and a surprising twist in the naming conventions of the next Android … Read more
Can you trust the accuracy of your Google Analytics (GA) data? Without a complete and robust GA implementation the data you are reporting on will be insufficient at best and incorrect at worst. Below is a list of some of the most common implementation … Read more