Analytics and Conversion.

At April’s edition of Brighton SEO, Fresh Egg’s head of Insight, Dara Fitzgerald is discussing all things GA in his talk –  Next Generation Measurement with Google Analytics: Moving from session-centric to user-centric. While we hope to see as… Read more

It is no secret that you can drive traffic to your website using search engine optimisation, pay-per-click, display advertising, email, affiliate marketing, social media, video and so on. These channels allow you to pay, albeit in various ways, to increase… Read more

Google announced this afternoon on the Google Analytics blog that it will be entering the tag management (or tag container) world with its own free Google Tag Manager product. With the ubiquity of web analytics, conversion tracking, ad measurement and… Read more

There are many different elements involved in producing an effective digital marketing campaign. As with any marketing activity, it is imperative to prove that such efforts have resulted in a positive return on investment (ROI). This is where web insight… Read more

It’s not an uncommon scenario: you want to add in some additional tracking functionality or correct an issue with the analytics script on a client site, but the development and maintenance of that site is handled either in-house by the client or… Read more

The previous post in this performance measurement and optimisation series involved mapping our identified business objectives to relevant metrics that can be measured and eventually optimised to improve online performance. As mentioned towards the end… Read more

Through the first two posts of this performance measurement and optimisation series, we have now clearly defined the business objectives and identified all primary and secondary conversion points on the website in question. This post will cover the process… Read more

In the first post of this series we looked at understanding business objectives. This second post will cover macro and micro website conversions, how they differ and the roles they play in overall performance. Once the business objectives have been clearly… Read more

This is the first of a 12-part series from Fresh Egg’s Insight and Analytics team, entitled “Performance Measurement & Optimisation.” The aim of the series is to outline a strategy for measuring, understanding and optimising the performance… Read more