What sort of reader are you? It may seem like a ridiculous question, but think about it:
Are you pouring over every word?
Are you scanning the sentences?
Have you already moved onto the next section?
The answers to these seemingly … Read more
It's been a busy fortnight in the world of digital marketing, with a number of important updates coming from Google including Authorship and Knowledge Graph changes along with updates to Pinterest search and an interesting discovery by the guys … Read more
On Thursday 29 and Friday 30 May 2014, three members of the Fresh Egg team headed up to London to attend Which Test Won? The Live Event – a two day conference all about A/B testing, multivariate testing and personalisation.
Digital marketing … Read more
On Thursday 22 May 2014, a clutch of Fresh Egg’s finest headed to London’s Logan Hall for the annual MeasureFest conference. Despite this being only the second year the conference has been held the agenda was rammed with topics covering … Read more
Fresh Egg is delighted to announce that it has become one of the first digital agencies to become an Optimizely Platform Certified partner.
Building on our existing reputation for Conversion Optimisation (CRO) – Fresh Egg is already … Read more
Conversions: the holy grail of digital marketing. Get a small change to your site correct – whether that’s rewording a call to action right at the end of the sales funnel or changing the colour of a button on the homepage – and … Read more
This week sees the introduction of ‘session’ data in Google Analytics, Google making paid search more secure, Facebook clamping down on spam and US Airways accidently tweeting a piece of profane imagery.
Google Analytics introduces … Read more
Following the release of Universal Analytics, updates are likely to come thick and fast to the analytics user interface as we move into user-centric analysis. The first of these changes can be seen today in your analytics account – have you … Read more
Google announced Universal Analytics, the next generation of Google Analytics, back in October 2012 and it was then released as public beta in March 2013. Now Google has just announced that Universal Analytics is out of beta via the official Google … Read more
Have you ever wanted to analyse your website pages together instead of individually, without having to create advanced segments?
Do you want to be able to analyse data from your website in the same way you have your navigation structured?
… Read more