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A G.A. Day At The Races – Our Google Analytics Training Workshop

Allan Bisset

Our Google Analytics Workshop on 25th of June promises to be a gala day!  A  gal a day is enough for me. I don't think I could handle any more!

Created in affectionate homage to the Marx Bros and MGM  (1937) – original image source
Created in affectionate homage to the Marx Bros and MGM (1937) – original image source

Using Google Analytics for Profit

"Either this man is dead or my watch has stopped"

You know that you should be measuring the traffic on your site and you may even have Google Analytics in place, but what next? With 100’s of reports available in Google Analytics, how can you decide which ones you need to choose and in fact, what do they all mean? Ultimately, we want to you go away with a real handle on how you can make more money through your website by understanding and using Google Analytics.

What the Workshop Covers

"Gentlemen, Chicolini here may talk like an idiot and look like an idiot, but don't let that fool you - he really is an idiot!"

The workshop is designed to be a non-technical walk through of using Google Analytics and User Experience Design concepts to enable you to understand and answer questions such as:

  • How effective is your marketing at bringing qualified leads to your site?
  • How effective is your site at converting these leads to sales?
  • How can you improve user experience to increase conversion?

Together, we will walk through the Google Analytics interface. We will show you how to:

  • Find 'quick wins'
  • Make recommendations for campaign tracking
  • Use Google Analytics to understand visitor behaviour
  • Discover why your qualified visitors are not buying your products by looking at which of your pages are 'stinky' and which pages are 'sticky'
  • Use techniques like card sorting to better organise your content, prototypes to quickly sketch up your ideas, personas to bring your audience to life and user-testing to iron out the problems before you go live.

By the end of the session, you will be able to understand which reports in Google Analytics will be the most useful to you and how to interpret the reports to gain the most actionable insight.

Who Should Attend

"Why a four year old child could understand this. Run out and get me a four year old child,

I can't make head or tail out of it"

The workshop is ideal for anybody who wants to know how to use Google Analytics to improve their marketing strategy and understand how visitors interact with their website. This includes Online Marketers, Web Masters, Campaign Managers, Website Owners/Managers, SEO’s and more.

Venue & Location

"I backed a horse in this race at twenty to one. It came in at a quarter past three!"

June 25th, Brighton Racecourse. Located on the outskirts of Brighton’s vibrant city with views across the Sussex Downs and Brighton Marina. We’ll not only feed your mind we’ll feed your body too!


"You haven't stopped talking since I got here – you must have been vaccinated with a phonograph needle!"


Nikki Rae: is Fresh Egg's resident Web Conversion Specialist and G.A. Guru. She's a fully qualified Google Adwords Professional, Google Analytics IQ Certified and was instrumental in enabling Fresh Egg to achieve Google Analytics Certified Partner (GACP) status. She trained in Google Analytics under the former head of Google Analytics EMEA, Brian Clifton, who even mentions her in his book "Advanced Web Metrics with Google Analytics" and regularly speaks on topics such as analytics, conversion and web business management. Nikki is a regular guest blogger for and she also blogs for her own site Analytics Training which has practical tips on applying Google Analytics.


Jason Buck: has been helping organisations build and measure websites since 1998. Jason’s skill is in understanding and articulating an organisation’s objectives to make the best online services and tools for both the organisation and the people who use them. His clients have included Rolls-Royce, a number of award winning agencies and the UK Government as well as writing for various magazines and blogs.

Simon Nixon

Simon Nixon: prides himself on translating complicated business problems into plain English. He built his first website in 1994 and been on a wide and varied journey with a range of digital projects spanning the private and public sector in-house and agency ever since. His passion is involving customers in the design process through User Centred Design and regularly comments on the digital industry.

Agenda Workshop June 25th 2010

"Time flies like an arrow. Fruit flies like a banana."

09:30 – 09:45 Registration

09:45 – 10:00 Introduction

10:00 – 11:00 Google Analytics for Profit

11:00 – 11:15 Break

11:15 – 12:15 Google Analytics for Profit

12:15 – 13:15 Lunch

13:15 – 14:45 Useful + Usable = Used

14:45 – 15:00 Break

15:00 – 16:30 Useful + Usable = Used

16:30 – 17:00 Open Floor & Networking


"When I invite a woman to dinner, I expect her to look at my face. That's the price she has to pay"

  • Registration - Fresh filtered coffee, choice of mixed teas and a selection of mini cinnamon, apple and fruit pasties.
  • Mid-morning - Coffee, fruit and Yorkshire teas and a selection of luxury chocolate, oatmeal and fruit biscuits.
  • Lunch - two course hot or cold buffet lunch including tea and coffee, juices, chilled water and soft drinks.
  • Afternoon - Teas and coffees and plates of fresh homemade sponge and fruit cakes. Iced water and mints available throughout the day.


"Will you marry me? Did he leave you any money? Answer the second question first."

Cost is £195 + VAT including refreshments.

How to Register for the Workshop

"Those are my principles, and if you don't like them... well, I have others."

If you want to join us for what promises to be a fun and interactive day where you’ll hear us talk about these techniques and our own experiences and get the chance to do them yourself, then contact:

Nikki Rae or call us on 01903 24 77 88

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